Shazam hits 250 million users and supports TV show tagging. Windows Phone app reportedly getting an update.

Shazam

You'll exist able to tag Television receiver shows with Shazam soon enough

The pop music tagging service Shazam has reached 250 1000000 users and has unleashed the ability to tag TV shows as well. The added functionality will enable users to detect out what music is playing, who's acting on-screen, and more. The service is available in app form for Windows Phone, but it'southward often overshadowed past Microsoft's own Bing Sound music tagging integration on the mobile platform, which offers identical functionality.

Though Tv set show tagging is U.s.a.-merely, information technology's an interesting feature addition. Shazam Chief Revenue Officeholder Doug Garland added the post-obit comment:

"Each calendar week we get more than 2 one thousand thousand users. People retrieve information technology's magical. Only the reason people come back is considering there's an amazing caste of utility. Nosotros noticed that 54 percent of users were using Shazam at to the lowest degree once a calendar week to tag things on TV... then we idea that there's a lot more we tin do with this. Interactive TV has been roadkill thus far on the information superhighway."

Shazam has worked with over 140 brands to integrate Shazam inside advertisements, only hopes to also integrate specific Telly shows.

If Shazam isn't up your street then fear not every bit we believe Microsoft volition be introducing such functionality into Bing to join its Audio service. The company purchased VideoSurf (www.videosurf.com) which is a startup that enables users to search videos beyond the likes of YouTube, Hulu, CNN, TMZ, Dailymotion, Comedy Key. The service was demonstrated at E3 earlier this year on the Xbox 360 panel. With any luck, nosotros'll be seeing this arriving on Windows Phone.

Xbox Video

Too equally searching through content, VideoSurf sports audio and facial recognition technology that allows the service to pull data down that's both authentic and relevant to what's currently displayed on the big screen. How this could be implemented on Windows Phone is still a expert question - i possibility could be through use of the camera to tape a segment of the testify / flick.

A brusk conclusion tin can be drafted that Shazam is expanding its service to embrace non only music, simply Tv as well. It's attempting to go the companion app that every burrow potato requires. Microsoft, on the other mitt, already has the products and services in the living room. All that's left is to add VideoSurf to Windows eight, Windows Phone and the Xbox and we could be onto a winner.

Currently, Shazam and Shazam Encore are at version 2.2 and have not had an update merely yet. We'll keep an eye out if and when that does come forwards and do a follow up post. In the meantime, become Shazam (free) here and Shazam Encore ($five.99) here if you're curious.

via: The Verge

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